Post by account_disabled on Mar 9, 2024 4:26:59 GMT -6
Attentional processes are critical aspects of the neural, cognitive and behavioral mechanisms related to decision-making. However, the role of such processes is often not given much research focus, particularly for studies involving consumption behavior. Consumer psychology also focuses on this: what determines the interlocutor's attention, what he is really interested in, what unconsciously attracts him and how he makes his decisions. In this article we will briefly explore the different types of attention and then focus on the part that interests us most: the practical and operational one.
The world of selective attention Because we don't see money on Germany Phone Number trees Spatial attention and object-centered attention Conscious attention (up to a certain point…) Attention marketing in practice Top-down attention in practice Bottom-up focus in practice Conclusions Bibliography Attention in consumer behavior Introduction to consumer psychology A practical exercise for those who want to understand consumer behavior, their needs and habits to enhance their communication.DOWNLOAD THE GUIDE The world of selective attention Selective attention is a critical executive control process that humans and other animals depend on to sample information in the environment to avoid information overload.
We are in a grocery store: what will we consciously look at? And what will we see anyway? And finally, what will we miss? The three events do not represent the same thing: in the first case we choose what to look at, which stimuli to pay our attention to. In the second case, however, all the stimuli that come into contact with our visual and attentional field will be included, regardless of our choices: a new product, a color that captures us, a slogan... et voilĂ ! Our cart fills up with things that weren't written on the shopping list. We must also not forget that not everything present in the shop will be consciously seen by us: people, objects, writings, notices, etc. There is a world of information surrounding us, most of which remains in the background and will never be perceived; this happens because we have a filtering mechanism in the brain that helps drive behavior toward the goal by maximizing reward, enhancing the representation of salient behavioral stimuli, and dampening the representations of irrelevant behavioral stimuli.
The world of selective attention Because we don't see money on Germany Phone Number trees Spatial attention and object-centered attention Conscious attention (up to a certain point…) Attention marketing in practice Top-down attention in practice Bottom-up focus in practice Conclusions Bibliography Attention in consumer behavior Introduction to consumer psychology A practical exercise for those who want to understand consumer behavior, their needs and habits to enhance their communication.DOWNLOAD THE GUIDE The world of selective attention Selective attention is a critical executive control process that humans and other animals depend on to sample information in the environment to avoid information overload.
We are in a grocery store: what will we consciously look at? And what will we see anyway? And finally, what will we miss? The three events do not represent the same thing: in the first case we choose what to look at, which stimuli to pay our attention to. In the second case, however, all the stimuli that come into contact with our visual and attentional field will be included, regardless of our choices: a new product, a color that captures us, a slogan... et voilĂ ! Our cart fills up with things that weren't written on the shopping list. We must also not forget that not everything present in the shop will be consciously seen by us: people, objects, writings, notices, etc. There is a world of information surrounding us, most of which remains in the background and will never be perceived; this happens because we have a filtering mechanism in the brain that helps drive behavior toward the goal by maximizing reward, enhancing the representation of salient behavioral stimuli, and dampening the representations of irrelevant behavioral stimuli.