Post by account_disabled on Mar 5, 2024 22:08:35 GMT -6
Sustainable marketing is marketing that fits the zeitgeist. New times, new needs. In particular, the evolution of consumption habits and the ecological transition have made it necessary for brands to make a new contribution and active contribution, which increasingly takes into account concrete and measurable actions that can easily be communicated externally. Sustainable Marketing starts from this, which represents not only the communication of ideas and intuitions capable of making a difference in today's world, but also the real commitment to carrying them forward.
What is substantial is that Hong Kong Telegram Number Data Environmental Marketing refers to real initiatives oriented towards social policies and corporate governance, on the contrary, greenwashing is an increasingly widespread marketing and communication strategy which is based on carrying forward an ecological narrative that gives an responsible image in the eyes of the target. In reality there is no correspondence (or it is partial) between the message communicated and the activities implemented, turning into a misleading action, or rather: a facade of environmentalism.
Ready to learn more? In this latest article we see what is meant by sustainable marketing or green marketing, explaining to you what it is and what activity it translates into. Sustainable Marketing What is Sustainable Marketing? Definition Sustainable Marketing , also called Green Marketing or Environmental Marketing , is linked to the promotion of a sustainable approach in the design, production and distribution of products and services, reducing the negative impact on the environment . A proactive attitude that is perfectly coherent and grafted onto today's corporate identity and values.
What is substantial is that Hong Kong Telegram Number Data Environmental Marketing refers to real initiatives oriented towards social policies and corporate governance, on the contrary, greenwashing is an increasingly widespread marketing and communication strategy which is based on carrying forward an ecological narrative that gives an responsible image in the eyes of the target. In reality there is no correspondence (or it is partial) between the message communicated and the activities implemented, turning into a misleading action, or rather: a facade of environmentalism.
Ready to learn more? In this latest article we see what is meant by sustainable marketing or green marketing, explaining to you what it is and what activity it translates into. Sustainable Marketing What is Sustainable Marketing? Definition Sustainable Marketing , also called Green Marketing or Environmental Marketing , is linked to the promotion of a sustainable approach in the design, production and distribution of products and services, reducing the negative impact on the environment . A proactive attitude that is perfectly coherent and grafted onto today's corporate identity and values.